The Integration of Artificial Intelligence into Digital Marketing: The Success Story of Student Mireia Jiménez

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Today we speak with Mireia Jiménez, a student of the Master's in Content Management and Social Media Strategist. Mireia recently published an article on the IM blog discussing the controversial topic of AI influencers. Today, she'll share her experience at IM, and we'll discuss the importance of integrating Artificial Intelligence into Digital Marketing.

Tell us a little about what the Master's degree you're studying is about.
I've been studying the Master's in Content Management and Social Media Strategy since around February. I've been doing it for about five months now, and it's going very well. I've taken three courses so far, and I'm really enjoying it. I think it will be very useful in my professional future. So far, I'm very happy with the Master's.

What are you currently working on in your Master's degree or what have you worked on?
I took the Professional ecuador mobile database Blogger course, which I really enjoyed because I'd never done anything like that before. I'd never even considered writing a blog, and it makes you want to consider doing it because it's so interesting.

I've also done Social Ads, which in the end is what I think will be most useful to me in my day-to-day life, at least for now based on what I'm currently doing.

Now I'm studying Content Marketing Strategies, which I'm really enjoying because we're combining it with Artificial Intelligence and all this stuff I was less familiar with, and in the end, I think it can be very useful too.

What do you currently do?
I studied Advertising and Public Relations, and then I started an internship that was originally supposed to last three months but ended up lasting almost a year.

It was an internship at a media agency where we worked on traditional media campaigns like radio and television. I learned a lot, although it's true that I realized it wasn't exactly what I wanted to do.

When I finished my degree, I majored in Creativity. So my idea was to focus on Content Creation, Creative Writing, Copywriting, something along those lines. Eventually, I joined a company called GxMed and am leading the marketing team, which I built from scratch.

We're currently revamping our website and running an influencer campaign featuring some of the medical products we sell.

I've been with the company for a year and a half and I'm quite happy, eager to improve, grow, and help my company.