Comparison of Digital PR and Traditional PR

[sumaiyakhatun27]

Digital PR and conventional PR have the same goal, which is to increase brand awareness and build positive relationships with the public. However, the approaches and media used are quite different.

Digital PR uses online platforms to achieve its goals. Digital PR campaigns generally use creative content that can be shared widely on the internet, and the results can be measured more clearly.

On the other hand, PR through conventional methods operates through traditional ios database media such as newspapers, magazines, television, and radio. Conventional PR usually uses press releases and relationships with journalists to get media coverage. Although this approach is still very effective, the results are often more difficult to measure directly.

However, these two approaches can complement each other and are often used together to achieve optimal results.