Create form submission message

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Set up your lead extension: You can create the lead extension text that will appear as the title in the call-to-action box within your ad and select from a list of call-to-action options.

10. Create your lead capture form: Give your lead capture form a title and brief description, and create the questions. Currently, Google gives you the option to collect a lead's name, email, phone number, and zip code.

11.The final step in setting up your lead capture form is to create a brief message that the lead will see after submitting the form. Use this message to say thank you, set expectations for next steps, and send leads to your website.

12. Review and accept the terms of service: When you create an ad extension for the first time, you will be asked to accept Google's terms of service.

13. Set up ad groups and create your ads - Once you've created your Advertising Database lead form, you can move on to creating your ad groups and ads.

14. Congratulations! You've now created your first Google Lead Form Ads campaign.

You can review your campaign's performance in your campaign reports and download your leads by going to Ads & Extensions - Extensions and clicking the Download Leads link for the corresponding lead form (see image below). Keep in mind that Google will only store your leads for 30 days, so you'll need to download the data regularly to avoid losing any leads.