Another pitfall is the difficulty in coming up with placements and finding the right content. This is in line with the lack of time and attention, but also with ignorance: content creation turns out to be a difficult task. Especially when there is no time or support for it.
Once social media is used, there is a lot of reach and energy to be gained from it. Communications advisors themselves also indicate that they get energy from it when things are going well. Social media offer municipalities the opportunity to enter into telegram data a conversation with their residents in an accessible way. This makes it easier for them to convey messages and residents get the idea that they can more easily contact their municipality with questions or reports.
Here are five tips for the start-up phase.
1. Write down what you want to achieve
It is difficult to get started if you do not have a clear picture of what you want to achieve with your organization and social media. Therefore, make sure you know where you want to be in a certain time. Form a small group with colleagues who are directly involved with social media. Immerse yourself in social media with your organization and discuss the possibilities with your colleagues and manager(s). Ask yourself and your team the following question: what is the goal of our organization in the long term?
A tip is to attach KPIs (key performance indicators) to your long-term goals. Think for example of a greater reach or greater brand awareness.