Newsletters that hit the mark

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Over half of the world's population uses email. Email marketing has proven to be extremely effective. An impressive ROI of 4,400% speaks for itself. Forecasts show that by 2024, approximately 361.6 billion emails will be sent and received daily. This makes email marketing an indispensable tool for businesses. The trick is to deliver relevant content at the right time to achieve high open and click rates. This article demonstrates how this can be achieved.

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Address quality is crucial
A key to success in email marketing lies in the quality of the recipient addresses. amazon database Those who don't have sufficient data in their own database can purchase GDPR-compliant company addresses . High-quality addresses increase the chance of better targeting and minimize the risk of being classified as spam.

Maintain addresses permanently
Regular segmentation and updating of email lists is crucial for email marketing success. It ensures that only relevant and interested recipients are addressed. Outdated addresses increase the unsubscribe rate and reduce the open rate. Segmentation allows individual content to be sent to specific recipient groups, increasing relevance. For example, fashion retailers benefit from seasonal offers for specific target groups. Updated and segmented lists save time and money in the long run by minimizing wasted advertising and maximizing marketing efficiency.