How to effectively build your personal brand?

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TransferWise has changed the way people send money abroad, offering a cheaper and more transparent alternative to traditional banks. Hinrikus does not seek the limelight. His personal brand is based on humility, working on solutions to real problems and a genuine commitment to innovation. He does not build his image through aggressive marketing, but rather by delivering value to users. Even though Wise now has a global reach, Hinrikus emphasizes its European roots and values, such as localism, social responsibility and ethical business conduct.

Personal Branding Strategy
What are the phases of creating a personal brand? How to approach personal branding? Below I break everything down into prime factors, but the most important thing is that you have to act CONSISTENTLY!

The key elements of building personal branding are:

Personal brand foundations: start with a deep analysis of your values cashapp database ​​and setting specific goals. Identify those skills and experiences that make you unique from others. Answer the key question: what do I want to be on the outside? What do I want to communicate? What will I emphasize?
Consistent communication: Create an authentic narrative around your persona that is consistently presented across all communication channels. Your story should be real and engaging. Every brand is really a story. People love stories – believe me!