3. Clear value proposition
Explain what makes your infoproduct unique. Show the benefits and results it can offer.
Tip : Use lists to highlight main points:
What the client will learn.
Results achievable in a short time.
4. Powerful mental triggers
Mental triggers are copywriting elements that appeal to the consumer’s emotions and psychology. Here are the most effective ones for infoproducts:
Scarcity : “Limited spaces available – secure your spot now.”
Social Proof : Testimonials from customers who have seen real results.
Authority : Highlight your experience, qualifications or recognition in the market.
5. Stories that connect
Use storytelling to engage your visitors. Tell real phone number list stories (or stories based on common scenarios) that show how your information product has helped other people.
Example : “Joana, a teacher, turned her passion for cooking into a profitable online course with the techniques I teach in my method.”
6. Irresistible CTAs
Calls-to-Actions should be clear, direct and easy to understand. Use action verbs and highlight immediate benefits.
Example :
“I Want to Learn Now”
“Access the Course and Start Transforming My Career”
Common Mistakes in Copywriting for Landing Pages
1. Focus on features, not benefits
Instead of listing technical features, highlight how they will solve customer problems.
Wrong : “12 modules and 10 hours of content.”
Correct : “Transform your routine into tangible results with a practical method in just 30 minutes a day.”