How to identify URLs with the “greatest growth potential”

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URLs with the greatest growth potential are those that have the opportunity to increase both revenue and traffic. URL attributes include:

a URL that no longer ranks top for targeted keywords with high search volume;
page copy that is keyword-rich, likely because it has been optimized;
a given targeted keyword that has a high Top Evaluator score, but your URL mapped to the keyword has a low Core Web Vitals score.
Let's start with a qualitative analysis of quantitative changes

How to conduct a qualitative analysis of facebook data quantitative changes
Segment URLs into groups of shared code (e.g. category page, product page, product details page, article, etc.).
Analyze the URLs in each cluster using Google Page Speed ​​Insights and WebPageTest.org. Be sure to log in when using WebPageTest.org; all of your test results will be saved.
We recommend using the CrUX API for your work. This makes it easier to obtain data at scale.

Now use these tools to analyze individual URLs and identify improvements that you can apply at scale, allowing you to make quantitative changes to hundreds or thousands of URLs at once.

The key result of this analysis is that you will find the “best opportunities” for improving URLs with the greatest growth potential (the most traffic and revenue opportunities).