Segment your list to target specific groups at a time

[Jahangir147]

We discussed the awareness, consideration and decision phases above. It was emphasized that consumers in these phases have different needs .

Segmenting your email list can help you nurture leads at the right time and with the right message. If you send a hard-sell email with a discount code to someone who doesn't even know what your product does, that prospect probably won't contact you .

Depending on your business, you may want to segment even further. For example, you may have two different products that target different buyer personas . Having separate email lists, segmented based on where they are in the buyer's cycle, can help you send more targeted messages .

This lead nurturing strategy can help you acquire more leads and achieve lead nurturing success. Using segmentation to deliver personalized content is a great way to convert leads into high-quality leads and ensure a successful lead nurturing process.

6. Find out what your prospects' pain points are and create awesome content about them
Everyone has problems. It may sound negative, but it's a part of life.

Consider a company that doesn't have an effective communication lawyer database channel for internal collaboration. That's a problem. It can be solved with a product like Slack , Asana , or Asana Alternatives .

Your prospects' challenges are specifically related to your product. How does your product make customers' lives easier? How does it enrich their lives, offer them more opportunities, free up their time, or entertain them?

Don't think of boredom as a problem. Netflix thrives for a reason.

Once you've identified specific issues, address them in the content. How-to articles work well for this purpose. The same goes for lists (articles containing lists of strategies, tools, or other items).

Add a link to this content in your emails to your prospects. Show them that you're willing to give generously and that they can count on you to help them.

7. Don’t rely 100% on email to nurture your leads – use multi-channel lead nurturing
Email marketing is a great way to nurture leads. It's no wonder 87% of brands say email marketing is very important to their business success .

You can communicate directly with people who are likely to become customers.

However, this shouldn't be your only priority when it comes to lead nurturing. A multi-channel approach works much more effectively.

Other channels through which to nurture your leads include:

Social networks
Blog
YouTube videos
Podcasts
Webinars
Each of these channels gives you access to a new audience. People who never read blog posts might instead watch your videos. Those who shy away from social media might discover your text-based content.

The idea is to attract attention wherever you can. Nurture your prospects by providing them with highly valuable content. They'll come back for more once you've proven you can deliver that content.