let’s say you’re selling a cloud storage

[suchonak.a.ni.z]

How it works: i’ve found success with n.e.a.t. Because it’s good at demonstrating how a product or service can positively affect a client’s overall business, not just the bottom line.

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3. S.p.i.n. Selling
s.p.i.n. Selling, developed by neil rackham, revolves around four key elements: situation, problem, implication, and need-payoff. It’s designed to identify and explore more about your client’s pain points, helping you develop a tailored solution that addresses specific issues.

Who it’s for: by focusing on your customer’s actual problems and job seekers data implications, the s.p.i.n. Selling methodology fosters a more consultative and problem-solving approach that can build trust and strengthen customer relationships in the long term. S.p.i.n. Also works well for new companies looking to earn trust in the marketplace by putting relationships first.

How it works: solution. You might learn that a client’s storage solution is nearing capacity (situation). Frequent data overflows are causing disruptions (problem), which could mean lost revenue and productivity (implication). You propose your cloud storage solution (need-payoff), which offers scalable storage and ensures the client’s business operations run smoothly without future disruptions.