A subject line like ‘make the

[mdraufkh.andaker]

If cleverness helps achieve that goal, then by all means be clever. the most, in any season? Here are a few of the main drivers Curiosity Relevance Cultural references Personalization Informality Curiosity If your email subject lines make people curious enough, they’ll open them every time. They can’t resist. most of your lost hour of sleep’ is vague enough that people don’t really know what it’s about. But subscribers may be curious enough to click. Anything that makes losing that hour of sleep less of a burden is worth considering.

The easiest way to spark some curiosity in a subject line is to ask a senegal email list 60000 contact leads question. Even when we know the answer to a question, our brains want to confirm we’re right. And the only way to find out is to open the email. Just make sure it’s a question that begs to be answered. A bague subject line that reads, “Ready for spring?” Isn’t as curious and compelling as one like “Could THIS ruin your spring?”R elevance Relevance speaks to something that matters to people right now. You can use relevance with your spring email subject lines by tapping into things subscribers care about this time of year.




For instance, many people want to declutter in the spring. If you have a product or service that can speak to decluttering, then use it. And it can be totally unrelated. For exampleT ake a break from decluttering — ice cream treatsVisit the spa this spring and declutter your mindCultural references Cultural references can refer to people, events, music, or movies that most people — especially in your email target audience — will understand. Just be careful not to reference something people might not know. We referenced The Devil Wears Prada earlier, but there’s a good chance not everyone reading this knows the reference.