Welcome to this column dedicated to the review of books and manuals on SEO , web optimization, copywriting and digital marketing.
Let me help you choose the right book or manual to get you started with SEO copywriting.
Every week I tell you in detail about a book that will help you with your digital marketing strategy, search engine positioning or visibility on social networks.
Then if you want, we can talk about it together! Comment below
if you want to ask me something about this book by Francesco Margherita, Manuale di SEO Gardening.SEO Gardening Manual by Francesco Margherita
Today I want to talk to you about a book that I am madly in love with. And that has opened the doors of knowledge on SEO copywriting and creating content optimized for search engines.
SEO Gardening Manual by Francesco Margherita was my personal birthday present many years ago. Exactly, the one you keep on your Amazon list, that you regularly try to propose to friends and Phone Number Database relatives as a very welcome gift but everyone snubs.
Until your birthday comes around and you end up giving it to yourself! A short sad story of an SEO copywriter. ?
Review SEO Gardening Manual Francesco Margherita Easy Web Marketing Nicola Onida
SEO Gardening Manual is a book that I devoured like a novel.
It kept me company during my 6-hour train ride, when I shuttled between Genoa and Rome and back to meet my colleagues.
At that time, I was obsessing over the development team of the start-up where I worked to point out the best books and manuals to approach the topic of SEO and copywriting.
I have to admit that their advice was prophetic. When a web developer can communicate with the marketing team without going haywire, unexpected human dynamics can arise!?
But do you know why I'm still amazed? Because Francesco Margherita's Manual is not technical at all . As I was saying, it reads like a narrative book because it manages to explain the basic concepts of search engine optimization in a simple way.
You might be interested in: SEO Copywriting, what it is and why you can't do without it
SEO Gardening Manual Summary and Contents
This is the summary of SEO Gardening Manual by Francesco Margherita:
Ch. 1 – What is SEO
To do SEO you have to get rid of the ego
Two things about Google
What does it mean to do SEO?
How to learn SEO
How does an SEO make money?
Ch. 2 – Designing SEO Campaigns
Prospect Generation SEO campaigns
Brand SEO Campaigns
Local SEO Campaigns
How much (time) does an SEO campaign cost?
Ch. 3 – Optimizing a website for search engines
What is a keyword?
How do you manage SEO for web content?
How to Manage a Website's Structure for SEO
Taxonomy
Place aggregated content
Related Articles
Optimize an already published website
Deep link and surface link
Internal link structure
HTTP Status Codes
Webmaster Tools
Google Analytics
Ch. 4 – Semantic SEO
Why talk about semantics versus SEO?
How do I know what Google understands and what it doesn't?
Structured data
Now we can talk about SEO copywriting
The semantic field
How to choose useful topics: topic N
Latent Concept Analysis
Expansion of the semantic field of relevance
Latent Dirichlet Allocation
Semantic Ambiguities and LDA Interlocks
Keyword Density and Significance
Ch. 5 – How to make a website popular
In the beginning (and always) was the link
Inbound links
What is a link profile?
Domain and Page Authority
Are there cases where spam links work?
Link Building: Channels, Techniques, Tools
Penalties: What You Need to Know If You've Been a Slob!
The Power of Mentions Through Co-Occurrence
What are social signals?
And finally comes Penguin
A strategy based on the use of mentions
The co-citation
Links from people
Ch. 6 – Organic visibility strategies
Before making a strategy, test the waters
Placement and organic positioning
Organic positioning of an e-commerce site
Organic positioning of a tourist website
Organic positioning of a cooking blog
Organic positioning of a personal blog
Organic positioning of a company website
Organic positioning of a local business
Organic positioning of a multilingual site
Ch. 7 – Conclusions
Change things
Is it always a good idea to do link building?
Is SEO Dead?
For completeness of information, this is the summary of the second 2017 reprint of SEO Gardening Manual.
If you find any inconsistencies with the new editions, you can report them to me in the comments or via email!
Why this SEO copywriting manual?
Everyone knows that the sacred texts of SEO are others. I'm talking about SEO and SEM, Advanced Guide to Web Marketing by Maltraversi or The Art of SEO by Enge, Spencer and Stricchiola.