If you’ve ever sighed with relief when, hours into a road trip, you spot golden arches in the distance and know a Big Mac is in your future, then you’ve felt this firsthand.
Here are some more stats that speak to the importance of a small business logo:
People need to see something at least seven times before recalling it. Having a logo to include mobile database in all corners of your business will help your customers recall you later.
Shoppers prefer to buy from recognizable brands.
The consistent presentation of a brand can increase sales by 23%.
30% of a business’s product or service.
50% of consumers are more likely to shop from a brand with a recognizable logo, and 60% would avoid brands that have odd or unappealing logo designs.
Elements of a great small business logo
Of course, a small business logo is more than a randomly selected image. It’s a carefully designed icon that clearly represents your brand.
Successful small business logos should:
Include your business name in a legible font. While huge, established brands may get away with an icon-based logo (the Nike swoosh, the Apple apple), a smaller brand should incorporate its name.
Be memorable. Consumers have a hard time remembering logos that are bland or overly complicated.
Be relevant. Another thing that can make your logo hard to remember? It’s not clearly connected to your business. Make sure your design has a discernible tie-in to your work.
Be simple. Your logo must be legible and recognizable from near or far.
Incorporate your brand colors and fonts. If you’ve already established colors and fonts for your business, use them in your logo. This is how you set a consistent brand identity.
Be timeless. You’re building a business with longevity; you want your logo to go the distance with you. Designing something that’s too “of the moment” will lead your logo to become stale or outdated.
Download our free, editable growth strategy template to walk through seven simple steps for creating the right plan to grow your business.
Steps to create a small business logo
Feeling amped to create your own logo, or ready to hire a pro to tackle the project for you? Either way, these steps can guide the process.
Learn the basics about representing your brand visually, so you can have more informed conversations with your professional graphic designer or apply them yourself.