Once the content is created, how do you promote or distribute it online? It's about creating effective marketing to avoid making content marketing a waste of time and resources.
You need to find the blue ocean where you can position yourself and where you won't have to compete excessively with other already established businesses or marketers who are much more experienced than you. How do you features of our advertising database find the "competition free" content that interests your audience?
Instead of producing posts that all companies offer to customers, it’s about finding unique topics and presenting them in a new way : a process that will allow you to get traffic and new leads. Here’s how to do it:
Observe what your competitors are doing online
Find relevant topics on Google
Ask yourself and your team what you could publish
#9 Use social media to promote your online content
Today, content marketing strategy is rarely separated from social media communication , and the latter are an integral part of content promotion.
Unfortunately, simply posting on Facebook or Twitter once or twice a day is no longer enough to engage your prospect in social selling . Your goal isn’t to encourage them to sign up for your newsletter or click on a link; you want to position yourself as an authoritative source in your industry and provide resources that educate your prospect.