Again, during this period, you must have sent bulk emails regularly and chinese overseas australia phone number data without receiving a certain amount of complaints with static IP addresses.The new year is approaching quickly… Everyone who does email marketing is aware of what this means…
43% of marketing experts believe that New Year mailings are a very important channel for additional sales.
here are some important tips to ensure the success of your New Year's mailing campaigns...
#1: Use numbers that reference the new year, such as 20.19 TL or 20.19% discount
Last year, there were only a few brands that did this kind of New Year mailing. While many brands haven’t used this cute and clever approach yet, now is a great time to add a personal touch to your mailings.
New Year's Mailing Design Tip: New Year's mailing designs using plain text on a simple background also provide you with a great opportunity to optimize your emails.
#2: Show discounts and promotions in your subject line
The new year is one of the most important opportunities for your customers to shop. For this reason, free shipping or small discounts in your new year mailings may not be enough to make your customers happy, especially for the new year. The formula for happiness in the new year is also in exaggerated campaigns such as Black Friday campaigns…
If we agree on making customers happy, we can move on to the question of how we should do New Year's mailings.
Our topic: Email subject line.
Have you tested how your subject line is performing lately? Most brands are setting up their email campaigns by asking short, engaging questions that will keep their customers engaged.
With a customized, short, clear, eye-catching and tested email subject line, you too can impress your customers in the new year and turn this impact into sales.
New Year's Mailing Design Tip: If you can get people to click on your carefully tested subject line, an e-mail design that highlights your discount on a plain, non-eye-catching background will be enough for you.
#3: Show off the best of 2018
One of the most important things that affect consumers' purchasing decisions is the comments of other users. Therefore, it would be a wise decision to make a New Year's mailing for the list of the best-selling, most-reviewed and most-liked products during the year.