Speed of research, relevant results allow, in fact, users to move quickly between the different products or contents proposed, concluding, in the case of eCommerce, the purchase more easily.
What if search results could be personalized? This is where the new version of Blendee's Smart Search
comes into play , even more powerful and effective thanks to the contribution of artificial intelligence : the results are personalized based on the user's segment and on the basis of different algorithms : from the most viewed and clicked products/contents to those recommended based on the user's browsing and/or purchasing history.
The result?
A better user-side browsing and/or purchasing experience , an increase in the conversion rate and navigation performance of the site/eCommerce .
But how can you make the most of Blendee's Smart Search ?
Blendee Smart Search: Personalized Results Just a Click Away
Personalized Search Results: As mentioned, this is where the secret to Blendee’s Smart Search lies.
The high level of customization of the results is made possible during the configuration phase by two fundamental aspects:
assignment of a specific segment to the search , i.e. the possibility of showing different results based on the segment to which the user belongs (e.g. in a clothing shop, to a list of andorra consumer email high-spending user I can choose to show products from the new collection among the first results, while to a user who buys more frequently during the promotion period, outlet or discounted products);
integration of the content and product recommendation engine that allows you to insert products based on different algorithms.
As you can easily imagine, the intelligent use of both functions allows you to guide a user's navigation and purchasing path , showing products and contents that are more in line with their needs and expectations.
Going into more detail, Blendee's Smart Search module also allows you to define in just a few clicks:
content type : that is, choosing whether to open the search to all the contents of your portal or only to particular types (blog articles, products);
search fields and layout : at this stage, in the search field we are allowed to choose whether or not to show the product categories among the search results and, if necessary, among which fields of the product/content database to carry out the search;
conditions: once the first parameters have been set we can choose whether to show the search only on some pages or on all pages, rather than specifying the conditions of the inserted product or content recommendations.