#8 Be Aware of Common Spam Triggers
The importance of maintaining a low email bounce rate goes beyond reaching the greatest number of people on your email list.
Did you know that over half of all emails sent worldwide are spam?4 Due to usa business email list this pervasive problem, ESPs have created automated spam filters to protect the integrity of their users’ inboxes.
Your bounce rate can impact your email deliverability. If your bounce rate gets too high, your sender reputation may go down with the email service providers (ESPs). As a result, you may discover that your emails end up in recipients’ spam folders more often.
If you’re not careful, you could get labeled as spam accidentally, even if you’re sending high-quality marketing emails with sincere intentions. Here are a few common email tropes that may trigger the spam filter:
Super large or extra tiny images
Broken images and other formatting issues
The following phrases:
100% satisfied
By avoiding these faux pas and including your company’s business information in your email’s footer, you can boost your credibility as well as your chances of evading the spam filter.
#9 Send High-Quality Emails
Lastly, you need to make sure that the emails you send are truly worth reading. Don’t send emails just to be sending emails. Ask yourself, would you enjoy receiving this email if you were in your target audience?
You can get all of the technical details right, but if your email’s copy, design, and content fall flat, you may still get sent to spam, blocked, or unsubscribed from, leading to a higher bounce rate and poorer campaign performance.