Here are some tips we can give you to ensure your messages reach their intended recipient:
1. Be scrupulously legal
This is a no-brainer, but it has to be said First, make sure that all addresses have been obtained with clear, express and unambiguous consent , as required by data protection legislation. This excludes the option of purchasing databases .
On the other hand, you have to make sure that the legal notice is clearly visible at the end of the email. And, of course, you have to include the option to unsubscribe whenever the recipient wants. What we recommend is that the user does not have to go around in circles to find the information.
These measures are essential because, in addition to hospitals email list being mandatory, their non-application generates a bad image in the recipient .
Why is it so important to have a newsletter accompanying your blog?
2. Don't overuse images
Images are a double-edged sword, because they can help but also hurt. There are two elements you need to consider.
First of all, the number of images you are going to include . And this is important, because there has to be a balance between text and images, depending on your objectives. Remember that managers are often unable to read images and will send them to the SPAM folder by default.
The second related issue, which is not of lesser importance, is the weight of the images . An excessively heavy image slows down the sending process, with the possibility of being sent to SPAM as suspicious.
3. Make sure the links work
The emails you write need to be up to date, and this includes links . You need to make sure that the images work, but it's also a good idea to check if they contain any suspicious elements.
For example, avoid links with too many numbers or too long ones . Ideally, so that the manager does not put the link in SPAM, you should use a personalized URL, with only letters and without numbers and symbols.
4. Be clear and concise
Excessive text is penalized by the servers , as is pointless rambling. It is therefore a good idea to be clear and concise when writing an email .
In this regard, keep in mind that email managers penalize very long sentences. Therefore, writing sentences of less than 20 words is a good guideline.
5. Send emails as often as necessary
Email overload is one of the enemies of effectiveness. Therefore, it is worth considering that you should adapt the frequency to what your recipients want.
A newsletter, for example, should be sent once a week, as a general rule. You can send offers from time to time, but as an exceptional and one-off resource.
Email marketing strategies to boost SME growth
6. The subject cannot contain spam words and must be consistent with the content
Email managers penalize spam words and inconsistencies heavily . You can't offer a great discount that doesn't exist or talk about a book and write a message about going on vacation. And although this is an extreme example, it serves as a general guideline.
Never, we repeat, never, play with the subject line to generate interest that the message does not have. You should therefore avoid grandiloquent words. This, in the long run, will turn against your interests and your message will go to SPAM.
7. Include content of interest
The last guideline has a central interest and is that you should only write if you have something of interest. Although the manager can accept the message, the recipient can put it directly in the SPAM folder, a previous step to unsubscribe. Therefore, it is important that you send content that generates value .