Global digital market trends for business in 2022
Posted: Tue Dec 03, 2024 9:23 am
The year 2021 is coming to an end and several companies and their specialists are already studying the trends for the next year. It is known that due to the pandemic, digital marketing has undergone a considerable change in its way of operating. It is as if the rules of the game have been changed with several changes in habits and ways of consuming the most different types of products.
Today's entrepreneurs must always be ahead of the trends. This way, there will be enough time to adapt actions and ride the wave of new developments. The public can change and a new scenario can be created with just one technological innovation.
With that in mind, check out the main global trends in the digital manufacturing email list market for businesses in 2022 and be prepared for the year of recovery.
1 – Relationship via Bots
Imagine a person who works two jobs and needs to check their bank statement. They need to leave their house, go to the bank, wait in line, use the ATM and check their account balance so they can make a purchase with confidence.
It seems crazy, doesn't it? Everything used to be done this way. Today, to see your account statement, you just need to access the app on your cell phone. The same thing is happening with time-consuming processes for inquiries about financial issues and problems with paying bills.
Every day, companies around the world invest in customer service bots that can quickly resolve issues. This saves consumers as much time as possible. Magalu, for example, is a customer service system that tries to resolve issues quickly and effectively. According to Grand View Research, there is a forecast for an annual growth of 24%, generating US$1.2 billion in this sector.
2 – Social Selling
Social Selling is a system that seeks to create relationships and sales through social networks. These are brands that get in touch with the public and create a kind of coexistence and interaction.
It is common to see this type of action on Linkedin, for example, but it is also possible to see it on Twitter, Facebook and Instagram. During the pandemic, the so-called shoppable lives became famous.
Companies can join a famous person's live stream, for example, and sell their products by interacting with users during the live stream. It's a way to bring consumers closer to the brand in a natural way, and before they even realize it, they're already consuming the company's products.
3 – Voice experience
A recent study by Juniper Research revealed that transactions via voice experience have grown by more than US$4 billion and that there is a possibility of reaching US$20 billion by 2023. The voice experience grows as voice assistants become increasingly integrated into the population's reality.
They are already capable of providing health warnings, reminding users to use sunscreen, how to prepare new recipes and playing music. The arrival of 5G will further enhance this tool. It is important for companies to create a plan to ride this wave.
Today's entrepreneurs must always be ahead of the trends. This way, there will be enough time to adapt actions and ride the wave of new developments. The public can change and a new scenario can be created with just one technological innovation.
With that in mind, check out the main global trends in the digital manufacturing email list market for businesses in 2022 and be prepared for the year of recovery.
1 – Relationship via Bots
Imagine a person who works two jobs and needs to check their bank statement. They need to leave their house, go to the bank, wait in line, use the ATM and check their account balance so they can make a purchase with confidence.
It seems crazy, doesn't it? Everything used to be done this way. Today, to see your account statement, you just need to access the app on your cell phone. The same thing is happening with time-consuming processes for inquiries about financial issues and problems with paying bills.
Every day, companies around the world invest in customer service bots that can quickly resolve issues. This saves consumers as much time as possible. Magalu, for example, is a customer service system that tries to resolve issues quickly and effectively. According to Grand View Research, there is a forecast for an annual growth of 24%, generating US$1.2 billion in this sector.
2 – Social Selling
Social Selling is a system that seeks to create relationships and sales through social networks. These are brands that get in touch with the public and create a kind of coexistence and interaction.
It is common to see this type of action on Linkedin, for example, but it is also possible to see it on Twitter, Facebook and Instagram. During the pandemic, the so-called shoppable lives became famous.
Companies can join a famous person's live stream, for example, and sell their products by interacting with users during the live stream. It's a way to bring consumers closer to the brand in a natural way, and before they even realize it, they're already consuming the company's products.
3 – Voice experience
A recent study by Juniper Research revealed that transactions via voice experience have grown by more than US$4 billion and that there is a possibility of reaching US$20 billion by 2023. The voice experience grows as voice assistants become increasingly integrated into the population's reality.
They are already capable of providing health warnings, reminding users to use sunscreen, how to prepare new recipes and playing music. The arrival of 5G will further enhance this tool. It is important for companies to create a plan to ride this wave.