Comparison of email marketing tools
Posted: Tue Dec 03, 2024 9:17 am
With this post we continue the series of entries that we are dedicating to Email Marketing Tools.
If you are considering changing your email marketing tool, it may be due to one of the following reasons:
– The service/support you receive from your provider is insufficient
– The sophistication needs of email marketing programs cannot be met by your current provider.
– Your current email marketing tool cannot handle the sending volumes you are achieving.
If you identify with any of the last two points, choosing an petroleum manufacturers email lists ESP (Email Service Provider) is one of the decisions that can cause you the most doubts, both due to not knowing what aspects to consider when choosing, and due to the wide range of solutions available on the market. Here we discuss three key points to consider when considering changing your email marketing platform.
email-marketing-tools
– Deliverability . There are two fairly clear differences between an enterprise -level email marketing service provider and a small- or mid-market one . The first is the resources dedicated to deliverability. In the case of enterprise-level email marketing tools, there are teams of professionals dedicated to continuous monitoring of IP reputation, blacklisting, and maintaining fluid relationships with Internet service providers. This way, they are up to date with the factors that must be taken into account in order to adjust deliveries to deliverability standards, taking action when necessary.
– Database system . Enterprise- level email marketing tools usually have a relational database system . This gives a lot of flexibility when it comes to fine-grained segmentation and dynamically managing content. Tools that rely on a single table, even if they have no limitation on the number of fields, fall short when it comes to advanced segmentation.
– APIS. If you aspire to do highly personalized email marketing, where the sources and types of data to be integrated into the email are diverse, you will need a reliable and flexible integration system between your sending tool and other systems (CRM, ERP, Web Analytics). Enterprise -level ESPs usually have a set of APIs that allow multiple functions (importing files, adding records, customizing fields, launching campaigns, etc.), while smaller solutions are more limited in this area.
If you are considering changing your email marketing tool, it may be due to one of the following reasons:
– The service/support you receive from your provider is insufficient
– The sophistication needs of email marketing programs cannot be met by your current provider.
– Your current email marketing tool cannot handle the sending volumes you are achieving.
If you identify with any of the last two points, choosing an petroleum manufacturers email lists ESP (Email Service Provider) is one of the decisions that can cause you the most doubts, both due to not knowing what aspects to consider when choosing, and due to the wide range of solutions available on the market. Here we discuss three key points to consider when considering changing your email marketing platform.
email-marketing-tools
– Deliverability . There are two fairly clear differences between an enterprise -level email marketing service provider and a small- or mid-market one . The first is the resources dedicated to deliverability. In the case of enterprise-level email marketing tools, there are teams of professionals dedicated to continuous monitoring of IP reputation, blacklisting, and maintaining fluid relationships with Internet service providers. This way, they are up to date with the factors that must be taken into account in order to adjust deliveries to deliverability standards, taking action when necessary.
– Database system . Enterprise- level email marketing tools usually have a relational database system . This gives a lot of flexibility when it comes to fine-grained segmentation and dynamically managing content. Tools that rely on a single table, even if they have no limitation on the number of fields, fall short when it comes to advanced segmentation.
– APIS. If you aspire to do highly personalized email marketing, where the sources and types of data to be integrated into the email are diverse, you will need a reliable and flexible integration system between your sending tool and other systems (CRM, ERP, Web Analytics). Enterprise -level ESPs usually have a set of APIs that allow multiple functions (importing files, adding records, customizing fields, launching campaigns, etc.), while smaller solutions are more limited in this area.