Lead generation: hot or cold

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In fact, you need to create a plan for each of your target accounts, studying them to obtain information – what types of posts they “like”, what and how they comment, who follows, if and what they write – that will be fundamental in building your strategy and your personalized messages .

Once you have done this and identified your main interlocutors, search for their email contacts on email finder tools, such as email hunter .

How do B2B email search tools work ?
By entering a site's domain into an email finder , it can locate – by searching the web – email addresses with that specific domain, and then create a complete report of all available contacts.

Once you have done your research, use your contacts by writing them highly personalized messages that offer the recipient something beyond your product. Be sincere, but also be confident in yourself and the value of what you are telling and offering to the interlocutor.

Lead generation: hot or cold
Thanks to the email finder tools and the emails you send, you will be able to germany phone number library convince the decision maker to interact with you, so as to transform him – through lead nurturing – from a simple face on LinkedIn to a qualified contact ready for a sales appointment.



Remember, however, to make sure that each of your touchpoints is ready to welcome it: with lead generation solutions such as Lead Champion booster – for example – it is possible to present intelligent pop-up forms on your site, specific to the user who views them. By doing so, you will be able to create highly personalized messages and increase the conversion rate on your site.

Lead Generation and Email Finder: Conclusions
Gaining information and leveraging it to your cause increases the chance that your target audience will accelerate their purchasing decision and, consequently, speed up the sale.

For example, an account may be in the process of merging with another company, so you might conclude that the sales process will be delayed due to internal reorganization or that your content will need to be recalibrated based on the new context.

In conclusion, the possibilities offered by digital, combined with a little study and analysis of the people you need to talk to, can maximize your chances of success; you will avoid shooting in the crowd and instead optimizing your physical and economic resources on targets that you already know, upstream, will bring you value.