LinkedIn Sales Navigator’s Worth In B2B Social Selling
Posted: Tue Dec 03, 2024 8:37 am
There are more than 67 million companies listed on LinkedIn.
So, there’s a lot of potential within the platform for B2B social selling and professional networking. But is LinkedIn Sales Navigator the right tool for this?
In this guide, we’ll explain Sales Navigator, how it works, its ROI potential, and some tips and tricks.
So, is LinkedIn Sales Navigator worth it?
What is LinkedIn Sales Navigator?
Sales Navigator is one of LinkedIn’s paid tools designed for sales teams.
Among its key features, you can find…
The origin and evolution of Sales Navigator
Sales Navigator was born for sales professionals to establish and grow relationships with prospects.
Over the years, it has evolved, offering features such as advanced searches, detailed metrics, and insights, and it has included InMail in the deal.
Its evolution reflects LinkedIn’s commitment to empowering sales professionals with actionable insights and meaningful connections.
Free LinkedIn Account vs LinkedIn Premium
While LinkedIn Premium offers a series of very beneficial features, your free LinkedIn account also offers some solid features.
However, they may come up short depending on your need.
We will be looking at four basic features that appeal to everyone:
1. Profile Views
With LinkedIn’s free plan, you generally receive a notification such as this:
Generally, you will not be able to see who has viewed your profile, but you may be able to see where they work or at least in what industry.
However, LinkedIn Premium gives you a detailed report of who has viewed your profile.
Source: LinkedIn
This is beneficial if you want to use those views as a stepping stone to reach out to them and expand your network through their previous engagement.
However, if you’re not planning on using that information, it may not be a deciding factor at all.
2. Searches
The amount of searches you do with your free LinkedIn account is limited.
You are only allowed 12-15 searches a month.
On the other hand, with a Premium Account, you can have unlimited searches.
This is beneficial when you’re building a database through albania phone number list LinkedIn searches.
It’s also worth the investment if you are a recruiter or a job seeker, as you can expand your search and find that perfect candidate.
However, if you don’t want to upgrade based on the search amount alone, you can still avoid it.
Go to “Manage my network” where can access some profiles until your searches are renewed. Or invest in an all-in-one tool, such as lemlist, with a built-in B2B lead database.
Check out this video to learn about this new feature!
3. Search filters
LinkedIn’s basic search filters are pretty solid. However, they are limited to location, company, previous company, and not much else.
So, to get what you need, you’ll need to have a pretty clear idea of who you’re looking for.
On the other hand, LinkedIn Premium’s search filters are much more expansive, so you can just play around with the filters and get relevant search results.
4. Messages
The LinkedIn free account offers Direct Messages, a system that allows communication between connected members.
On the other hand, with InMail, LinkedIn Premium’s messaging system, you can message anyone outside of your network.
Concerning messages, we do have to admit that LinkedIn Premium kicked it out of the park.
Still not convinced? Read a bit more about the difference between direct messages and InMail.
How Does Sales Navigator Help Business Operations?
The allure of Sales Navigator lies in its premium features, which are tailored to supercharge a company’s sales pipeline.
From advanced search filters to lead recommendations and InMail messages, these features aim to facilitate a more efficient and effective sales process.
Sales Navigator helps businesses keep track of their past and present connections.
Leads can be classified separately from the rest of your network so you don’t have to keep track yourself.
The decision to invest in Sales Navigator should be informed by a clear comprehension of how its features can be leveraged to enhance your company’s sales strategy and the potential return on such an investment.
Sales Navigator’s ROI
When considering the adoption of any new tool, especially one as robust as Sales Navigator, it is crucial to assess its return on investment (ROI).
This assessment helps businesses understand whether the benefits derived from the tool justify the cost associated with it.
So, there’s a lot of potential within the platform for B2B social selling and professional networking. But is LinkedIn Sales Navigator the right tool for this?
In this guide, we’ll explain Sales Navigator, how it works, its ROI potential, and some tips and tricks.
So, is LinkedIn Sales Navigator worth it?
What is LinkedIn Sales Navigator?
Sales Navigator is one of LinkedIn’s paid tools designed for sales teams.
Among its key features, you can find…
The origin and evolution of Sales Navigator
Sales Navigator was born for sales professionals to establish and grow relationships with prospects.
Over the years, it has evolved, offering features such as advanced searches, detailed metrics, and insights, and it has included InMail in the deal.
Its evolution reflects LinkedIn’s commitment to empowering sales professionals with actionable insights and meaningful connections.
Free LinkedIn Account vs LinkedIn Premium
While LinkedIn Premium offers a series of very beneficial features, your free LinkedIn account also offers some solid features.
However, they may come up short depending on your need.
We will be looking at four basic features that appeal to everyone:
1. Profile Views
With LinkedIn’s free plan, you generally receive a notification such as this:
Generally, you will not be able to see who has viewed your profile, but you may be able to see where they work or at least in what industry.
However, LinkedIn Premium gives you a detailed report of who has viewed your profile.
Source: LinkedIn
This is beneficial if you want to use those views as a stepping stone to reach out to them and expand your network through their previous engagement.
However, if you’re not planning on using that information, it may not be a deciding factor at all.
2. Searches
The amount of searches you do with your free LinkedIn account is limited.
You are only allowed 12-15 searches a month.
On the other hand, with a Premium Account, you can have unlimited searches.
This is beneficial when you’re building a database through albania phone number list LinkedIn searches.
It’s also worth the investment if you are a recruiter or a job seeker, as you can expand your search and find that perfect candidate.
However, if you don’t want to upgrade based on the search amount alone, you can still avoid it.
Go to “Manage my network” where can access some profiles until your searches are renewed. Or invest in an all-in-one tool, such as lemlist, with a built-in B2B lead database.
Check out this video to learn about this new feature!
3. Search filters
LinkedIn’s basic search filters are pretty solid. However, they are limited to location, company, previous company, and not much else.
So, to get what you need, you’ll need to have a pretty clear idea of who you’re looking for.
On the other hand, LinkedIn Premium’s search filters are much more expansive, so you can just play around with the filters and get relevant search results.
4. Messages
The LinkedIn free account offers Direct Messages, a system that allows communication between connected members.
On the other hand, with InMail, LinkedIn Premium’s messaging system, you can message anyone outside of your network.
Concerning messages, we do have to admit that LinkedIn Premium kicked it out of the park.
Still not convinced? Read a bit more about the difference between direct messages and InMail.
How Does Sales Navigator Help Business Operations?
The allure of Sales Navigator lies in its premium features, which are tailored to supercharge a company’s sales pipeline.
From advanced search filters to lead recommendations and InMail messages, these features aim to facilitate a more efficient and effective sales process.
Sales Navigator helps businesses keep track of their past and present connections.
Leads can be classified separately from the rest of your network so you don’t have to keep track yourself.
The decision to invest in Sales Navigator should be informed by a clear comprehension of how its features can be leveraged to enhance your company’s sales strategy and the potential return on such an investment.
Sales Navigator’s ROI
When considering the adoption of any new tool, especially one as robust as Sales Navigator, it is crucial to assess its return on investment (ROI).
This assessment helps businesses understand whether the benefits derived from the tool justify the cost associated with it.