What insights personas provide
Posted: Mon Apr 21, 2025 4:25 am
Content for people: Personas
Content for the masses is rarely truly effective. Content must be tailored to the interests of the customer—that is, to the target audience—to work. That's far too simplistic, says Barbara Ward. Target groups aren't enough to understand the wants and needs of your users. Personas are needed. She explains how and why in her article.
You will learn:Why target groups are not enough for canada cell phone number list content marketing
How to create personasWhere to get data for your personasWhy types are important instead of demographics
A few insights:In the flood of information and advertising, it is more important than ever to tailor content precisely to the target group.
Personas are fictional, ideal-typical characters that represent different target groups within your user base and customer circles.
Especially in B2B marketing, you should also be clear about your persona's position, skills, and general job situation. After all, the contact person isn't always the decision-maker (this can, of course, also apply to private purchases).
The content team is in place, the personas have been created, and now it's time to get down to business: the content. Especially on the web, it can sometimes be difficult to avoid being overwhelmed by the ever-increasing flood of content. Barbara Ward explains the hurdles a content producer must overcome in her article.
Content for the masses is rarely truly effective. Content must be tailored to the interests of the customer—that is, to the target audience—to work. That's far too simplistic, says Barbara Ward. Target groups aren't enough to understand the wants and needs of your users. Personas are needed. She explains how and why in her article.
You will learn:Why target groups are not enough for canada cell phone number list content marketing
How to create personasWhere to get data for your personasWhy types are important instead of demographics
A few insights:In the flood of information and advertising, it is more important than ever to tailor content precisely to the target group.
Personas are fictional, ideal-typical characters that represent different target groups within your user base and customer circles.
Especially in B2B marketing, you should also be clear about your persona's position, skills, and general job situation. After all, the contact person isn't always the decision-maker (this can, of course, also apply to private purchases).
The content team is in place, the personas have been created, and now it's time to get down to business: the content. Especially on the web, it can sometimes be difficult to avoid being overwhelmed by the ever-increasing flood of content. Barbara Ward explains the hurdles a content producer must overcome in her article.