Reassure customers and fine-tune your sales messages
Posted: Sun Apr 20, 2025 5:17 am
Yes, it's important to continue closing deals. But you should also focus on helping clients and prospects who are facing new uncertainties in their lives.
For example, it's wise to pause your cold email initiatives when a crisis erupts. Your usual messages will seem insensitive during this crisis. Instead, use this moment to rework and reframe your messaging to align it with your customers' most pressing needs.
But don't leave them "on hold" forever. As people adjust, use this time to create more empathetic and value-based messages. Once the workforce is more accustomed to this new reality, continue cold outreach initiatives with useful content that customers and prospects can immediately benefit from.
It's critical that you communicate your company's directives to your team. Let them know that a new direction is needed and outline a policy on what they should and shouldn't include in their messages. Involve them in the process so they not only feel a sense of personal responsibility, but also a duty to serve prospects.
Learn more about reassuring customers and fine-tuning bank database your sales messages in our guide here.
Managing Your Sales Organization During a Health Crisis
While cost reduction may seem inevitable, it's important to continue carrying out revenue-generating activities.
We have identified three critical business-driven priorities for sales teams during this crisis:
Generate and communicate empathetic messages to employees and your audience
Identify business opportunities
Depending on your industry, sales may decline. Adapting to sudden and temporary changes in consumer behavior is an effective way to combat this. In the B2B world, your buyers will shift priorities to adapt, and you should do the same.
Listen to and engage with your existing prospects . How are they being affected by this health crisis, and how can you help them beyond your sales processes? For example, if you typically share content with your prospects, start gathering timely information relevant to their industry and roles from third-party published sources, and consider creating or adapting your own.
For example, it's wise to pause your cold email initiatives when a crisis erupts. Your usual messages will seem insensitive during this crisis. Instead, use this moment to rework and reframe your messaging to align it with your customers' most pressing needs.
But don't leave them "on hold" forever. As people adjust, use this time to create more empathetic and value-based messages. Once the workforce is more accustomed to this new reality, continue cold outreach initiatives with useful content that customers and prospects can immediately benefit from.
It's critical that you communicate your company's directives to your team. Let them know that a new direction is needed and outline a policy on what they should and shouldn't include in their messages. Involve them in the process so they not only feel a sense of personal responsibility, but also a duty to serve prospects.
Learn more about reassuring customers and fine-tuning bank database your sales messages in our guide here.
Managing Your Sales Organization During a Health Crisis
While cost reduction may seem inevitable, it's important to continue carrying out revenue-generating activities.
We have identified three critical business-driven priorities for sales teams during this crisis:
Generate and communicate empathetic messages to employees and your audience
Identify business opportunities
Depending on your industry, sales may decline. Adapting to sudden and temporary changes in consumer behavior is an effective way to combat this. In the B2B world, your buyers will shift priorities to adapt, and you should do the same.
Listen to and engage with your existing prospects . How are they being affected by this health crisis, and how can you help them beyond your sales processes? For example, if you typically share content with your prospects, start gathering timely information relevant to their industry and roles from third-party published sources, and consider creating or adapting your own.