API Monetization Strategy
Posted: Sat Apr 19, 2025 6:43 am
Behind some programs and systems that we use, there is a set of routines and standards that allow them to connect to other systems without direct user intervention, this happens via API . They are developed by companies that want their software to be poland mobile database with other types of services. And this is the way through which many organizations are generating money and expanding their market power. Several companies are doing this: UOL , Google , Philips , Samsung , BMW , Mailchimp and others of different sizes and segments.
Relationship between API and increased revenue
Imagine a company that sells airline tickets through online orders. The Marketing department will immediately think about using paid media, working with SEO and social media, and this is valuable, but it can be even more effective. If this same company can integrate its ordering system, searching for information directly from airline websites, can you imagine the number of new customers that could be generated through this initiative? This is what Decolar.com does. APIs have already been recognized by the market as powerful sources of revenue, and if your business has not yet paid attention to this opportunity, it is better to rethink its lead generation strategies. This is why the Marketing and IT departments need to talk more. If the IT department offers this type of solution to the Marketing department, it is quite possible that they will emerge as a business model.
Relationship between API and increased revenue
Imagine a company that sells airline tickets through online orders. The Marketing department will immediately think about using paid media, working with SEO and social media, and this is valuable, but it can be even more effective. If this same company can integrate its ordering system, searching for information directly from airline websites, can you imagine the number of new customers that could be generated through this initiative? This is what Decolar.com does. APIs have already been recognized by the market as powerful sources of revenue, and if your business has not yet paid attention to this opportunity, it is better to rethink its lead generation strategies. This is why the Marketing and IT departments need to talk more. If the IT department offers this type of solution to the Marketing department, it is quite possible that they will emerge as a business model.