Engagement metrics take different forms.
Posted: Sat Apr 19, 2025 6:10 am
Audience Mood
You’ll need a social media tool to measure this metric. But if you’re doing social listening, you’ll see changes in audience sentiment that will tell you how your audience feels about you and your products. Compare sentiment over time to see if people are becoming more negative or positive about you over time.
Social media chatter can seem like noise. But it doesn’t always have to be. It can give you insight into what people think of you and how well you’re doing at serving and caring for your customers.
Brand mentions
Earning brand mentions is very valuable. It means that someone liked your content or product enough to post about it on their personal social media. This is an organic social media metric because it requires no effort.
These brand mentions can be both positive and negative. Sometimes people austria phone number list will post on social media about their frustrations and dissatisfaction with your business’s processes or interactions. Monitoring brand mentions will help you ensure that you are responding to these messages and addressing the customer’s concerns.
Engagement metrics
Like
Comments
Retweets
Reactions
Stock
Video Endings
They all tell you how effectively your content reaches and engages with your audience. The more engagement you have, the more favorably you are viewed by social media algorithms, which can lead to even more impressions and engagement.
Sometimes it’s hard to understand why people liked a particular post so much. This makes content planning difficult. But you shouldn’t ignore this metric, as it can be the key to reaching a wide audience organically and increasing the ROI of your efforts.
Help with tracking social media engagement
Start seeing better results from your social media when you work with a team of experts. New Light Digital offers a team of social media specialists experienced in reaching audiences, both organic and through paid content. Schedule a consultation today to see if we can help you grow your online presence.
You’ll need a social media tool to measure this metric. But if you’re doing social listening, you’ll see changes in audience sentiment that will tell you how your audience feels about you and your products. Compare sentiment over time to see if people are becoming more negative or positive about you over time.
Social media chatter can seem like noise. But it doesn’t always have to be. It can give you insight into what people think of you and how well you’re doing at serving and caring for your customers.
Brand mentions
Earning brand mentions is very valuable. It means that someone liked your content or product enough to post about it on their personal social media. This is an organic social media metric because it requires no effort.
These brand mentions can be both positive and negative. Sometimes people austria phone number list will post on social media about their frustrations and dissatisfaction with your business’s processes or interactions. Monitoring brand mentions will help you ensure that you are responding to these messages and addressing the customer’s concerns.
Engagement metrics
Like
Comments
Retweets
Reactions
Stock
Video Endings
They all tell you how effectively your content reaches and engages with your audience. The more engagement you have, the more favorably you are viewed by social media algorithms, which can lead to even more impressions and engagement.
Sometimes it’s hard to understand why people liked a particular post so much. This makes content planning difficult. But you shouldn’t ignore this metric, as it can be the key to reaching a wide audience organically and increasing the ROI of your efforts.
Help with tracking social media engagement
Start seeing better results from your social media when you work with a team of experts. New Light Digital offers a team of social media specialists experienced in reaching audiences, both organic and through paid content. Schedule a consultation today to see if we can help you grow your online presence.