Dani Ruiz Alba, IM student and Digital Marketing Specialist at Motor Munich
Posted: Sat Apr 19, 2025 3:59 am
Dani Ruiz is passionate about digital marketing. While studying communications, he realized the full potential of the digital environment and decided to dive in, eventually creating his own blog on growth hacking. He currently works as a digital marketing specialist for the Motor Munich group of authorized dealers. He tells us his story in the following interview.
You completed a degree in Communications and Cultural Industries. Why did you decide to study these disciplines?
While I was in high school, I knew I wanted to work in the world of communications and advertising, but I had a lot of doubts about what to specialize in. Journalism? Audiovisual Communication? Advertising and Marketing? All of these careers seemed very interesting to me, and it was very difficult for me to choose.
After attending the Saló de l'Ensenyament, I discovered that the University of Barcelona had created a new program called Communication and Cultural Industries, which was essentially a combination of journalism, audiovisual communication, and advertising.
So I decided to sign up, with the ecuador mobile database intention of learning all the disciplines and, in the future, specializing in the one I liked most.
During your studies, you also worked as a writer for Vavel.com. What does this website consist of, and what did you do exactly?
The Vavel website is a sports newspaper. I started as a reporter for Sant Andreu, in the Spanish Second Division B, and soon after, I went on to write for Porto, Sporting Lisbon, and Milan.
During my time at Vavel, I wrote reports, previews, and was in charge of providing the minute-by-minute coverage of some Champions League matches.
As a sports and football lover, it was a great experience.
You then went to work for Educaweb, where you spent two years. How did this opportunity arise? How did your profile evolve within the company?
I joined Educaweb as an intern. Initially, I worked as a news editor for education, covering events such as the Saló de l'Ensenyament.
Over time, I stopped writing current affairs articles to dedicate myself to writing posts about new courses, as well as designing and sending some of the company's internal newsletters.
During my time working at Educaweb, I learned my first notions of SEO and, through the use of Google Analytics, discovered the full potential that data analysis offers.
During this period, you decided to take our Global Master's in Digital Management . Why did you choose this program?
As a university student, I enjoyed and learned from many of the courses. But one in particular caught my attention, it was Digital Communications, taught by Isaac Salvatierra (at the time the digital director of the newspaper ARA). In his classes, I discovered the importance of web positioning, data analysis, and all the potential that the world of digital communication and marketing held before me.
When I started looking for a master's degree in digital marketing, I had two clear ideas: I wanted it to be online (to combine it with my job) and to be as comprehensive as possible, so I could learn as much about all the specialties as possible.
You completed a degree in Communications and Cultural Industries. Why did you decide to study these disciplines?
While I was in high school, I knew I wanted to work in the world of communications and advertising, but I had a lot of doubts about what to specialize in. Journalism? Audiovisual Communication? Advertising and Marketing? All of these careers seemed very interesting to me, and it was very difficult for me to choose.
After attending the Saló de l'Ensenyament, I discovered that the University of Barcelona had created a new program called Communication and Cultural Industries, which was essentially a combination of journalism, audiovisual communication, and advertising.
So I decided to sign up, with the ecuador mobile database intention of learning all the disciplines and, in the future, specializing in the one I liked most.
During your studies, you also worked as a writer for Vavel.com. What does this website consist of, and what did you do exactly?
The Vavel website is a sports newspaper. I started as a reporter for Sant Andreu, in the Spanish Second Division B, and soon after, I went on to write for Porto, Sporting Lisbon, and Milan.
During my time at Vavel, I wrote reports, previews, and was in charge of providing the minute-by-minute coverage of some Champions League matches.
As a sports and football lover, it was a great experience.
You then went to work for Educaweb, where you spent two years. How did this opportunity arise? How did your profile evolve within the company?
I joined Educaweb as an intern. Initially, I worked as a news editor for education, covering events such as the Saló de l'Ensenyament.
Over time, I stopped writing current affairs articles to dedicate myself to writing posts about new courses, as well as designing and sending some of the company's internal newsletters.
During my time working at Educaweb, I learned my first notions of SEO and, through the use of Google Analytics, discovered the full potential that data analysis offers.
During this period, you decided to take our Global Master's in Digital Management . Why did you choose this program?
As a university student, I enjoyed and learned from many of the courses. But one in particular caught my attention, it was Digital Communications, taught by Isaac Salvatierra (at the time the digital director of the newspaper ARA). In his classes, I discovered the importance of web positioning, data analysis, and all the potential that the world of digital communication and marketing held before me.
When I started looking for a master's degree in digital marketing, I had two clear ideas: I wanted it to be online (to combine it with my job) and to be as comprehensive as possible, so I could learn as much about all the specialties as possible.