Analyzing the syllabus for this Dual Master's program, what content did you enjoy most or learn the most from?
Posted: Thu Apr 17, 2025 9:05 am
Above all, those subjects in which I didn't have much experience, such as Google Ads, Social Ads, or Analytics, since it's a fairly broad world and I believe it focuses on a fairly interesting level of detail to train us as professionals in the field of SEM, web analytics, or any other aspect of marketing.
Speaking of the experience of completing online training, in your case, and everything that comes with completing any type of training, what was your experience at IM like?
In my case, completing the master's degree online was a convenience because I needed a very flexible format so I could combine it with other activities. Although I paraguay mobile database have to say that I would have liked to complete the master's degree online, but that wasn't possible due to the COVID situation.
Of everything you've learned and developed in this Dual Master's, what do you apply most today?
It's a good question. I think it's helped me open certain doors professionally, such as starting or taking full responsibility for projects in areas I hadn't previously explored: SEM projects and AdSense projects on social media.
Similarly, other subjects have allowed me to have a different perspective and implement it when carrying out projects.
I'm so happy! I also have to ask, of course, about your Master's Thesis (TFM). You earned the highest possible grade, a 10! Plus, your tutor, Pilar Yépez, congratulated you on your work. Tell us about the topic of your TFM and what the experience of writing it was like.
This is a B2B project for a technology company with a services component. It's a little different from what many students might do because they tend to focus on the B2C environment, but in my case, my professional career has always been linked to the B2B environment, and I felt more comfortable there developing this project. Furthermore, being able to cover a project at both the strategic and operational levels from start to finish is quite beneficial professionally, allowing me to establish different projects, initiatives, or actions with a fairly extensive level of detail and a strong focus on monitoring objectives and metrics.
I think it also allows us to reach a very deep strategic level. In my case, it was a global project, meaning it wasn't just about a specific market, and this allowed me to differentiate what actions to take in each market based on brand and market maturity, which can vary across different sectors.
Furthermore, I think it's very interesting to cover projects of different kinds because, in the end, this allows you to have key project depth at both the strategic and tactical levels.
How would you rate the support provided by the IM teaching team during the final project creation process?
The final project creation process is quite active because it's structured in phases, which allows for "mandatory" support, so to speak. In other words, you're supported throughout the project's development from the very beginning. Pilar is always willing to help and has in-depth knowledge of practically everything, which helps a lot.
Speaking of the experience of completing online training, in your case, and everything that comes with completing any type of training, what was your experience at IM like?
In my case, completing the master's degree online was a convenience because I needed a very flexible format so I could combine it with other activities. Although I paraguay mobile database have to say that I would have liked to complete the master's degree online, but that wasn't possible due to the COVID situation.
Of everything you've learned and developed in this Dual Master's, what do you apply most today?
It's a good question. I think it's helped me open certain doors professionally, such as starting or taking full responsibility for projects in areas I hadn't previously explored: SEM projects and AdSense projects on social media.
Similarly, other subjects have allowed me to have a different perspective and implement it when carrying out projects.
I'm so happy! I also have to ask, of course, about your Master's Thesis (TFM). You earned the highest possible grade, a 10! Plus, your tutor, Pilar Yépez, congratulated you on your work. Tell us about the topic of your TFM and what the experience of writing it was like.
This is a B2B project for a technology company with a services component. It's a little different from what many students might do because they tend to focus on the B2C environment, but in my case, my professional career has always been linked to the B2B environment, and I felt more comfortable there developing this project. Furthermore, being able to cover a project at both the strategic and operational levels from start to finish is quite beneficial professionally, allowing me to establish different projects, initiatives, or actions with a fairly extensive level of detail and a strong focus on monitoring objectives and metrics.
I think it also allows us to reach a very deep strategic level. In my case, it was a global project, meaning it wasn't just about a specific market, and this allowed me to differentiate what actions to take in each market based on brand and market maturity, which can vary across different sectors.
Furthermore, I think it's very interesting to cover projects of different kinds because, in the end, this allows you to have key project depth at both the strategic and tactical levels.
How would you rate the support provided by the IM teaching team during the final project creation process?
The final project creation process is quite active because it's structured in phases, which allows for "mandatory" support, so to speak. In other words, you're supported throughout the project's development from the very beginning. Pilar is always willing to help and has in-depth knowledge of practically everything, which helps a lot.