and SMS flows and campaigns. This includes browse abandonment and cart abandonment reminders, Sponsored messages, order confirmations and shipping notifications, and custom AI smart responses. All of these messages are extremely targeted and personalized toward every end-user, which has led to high engagement rates and more purchases for Live Love Gameday.
Revenue-generation flows
Live Love Gameday retargets Messenger and SMS subscribers who previously browsed through items and left without finalizing their purchase. On Facebook Messenger, Live Love Gameday will send two abandoned cart special lead reminders for visitors who’ve left items in their shopping cart. The first message tells the customer that they noticed they left an item behind, and that they’re going to save it for them. Then, they offer the customer a 20% discount and remind them that shipping is free for U.S. orders over $50.
The second message is sent one day later. Similar to the first message, customers are offered a 20% discount and reminded about free shipping. However, in the second abandoned cart message, Live Love Gameday tells the customer that the item they are looking at is almost sold out. This adds an urgency factor for the customer to finalize the purchase if they truly want the product.