3. Social shopping
A fast-growing trend, partly resulting from programmatic advertising, is social shopping. Social shopping gives consumers the opportunity to buy products they see on social media directly. Especially on Instagram and Pinterest it is possible to order products that are shown on advertisements immediately.
The goal of social shopping is to make the steps between social and 'the shopping cart' smaller. The expectation is that these steps will only become smaller in the coming years. Social shopping is already quite integrated on Pinterest and Instagram . For example, Pinterest users can buy a product that they see passing by on the platform with one click of a button (buy it).
On Instagram, it is possible for advertisers to promote multiple products in one post. In the Instagram post below, for buy bulk sms service example, consumers can click on the different items of clothing separately and then buy them with one click of a button.
social shoppingSocial shopping not only promotes the instant purchases that people make immediately after seeing an advertisement on social media. Research by Sprout Social shows that 75 percent of consumers buy a product that they have previously seen on social media. In addition, it appears that 57 percent are more likely to buy products from brands that they follow on social media. Therefore, build a bond with your target group by regularly sharing content on your social media channels. In addition, take the time to always respond to questions and complaints.