What are Long Tail Keywords?
Posted: Sun Apr 06, 2025 8:17 am
Long tail keywords are a type of keyword that consists of three or more words. Unlike short tail keywords which are more general and brief, long tail keywords are more specific and reflect more specific requests from users in search engines.
Long tail keywords usually have lower search volumes than short tail keywords. However, long tail keywords tend to have higher conversion rates due to their higher relevance to a user’s specific query.
Based on the previous short tail keyword example, below is an example of a long tail keyword that you can pay attention to:
“Causes of lung cancer” which comes from “lung cancer”.
“Tips for passing a company’s medical check-up” is a keyword derived business owner database from “medical check-up”. From a glance, it is already apparent that this keyword is commonly searched by job candidates who are going through the company’s recruitment stage.
The keyword “women's backpack recommendations” is a derivative of the keyword “backpack”.
From several examples of long tail keywords above, it can also be said that long tail keywords have various search intents. Some are transactional to informative. That is why the use of long tail keywords must pay attention to the search intent of the keyword.
Long tail keywords usually have lower search volumes than short tail keywords. However, long tail keywords tend to have higher conversion rates due to their higher relevance to a user’s specific query.
Based on the previous short tail keyword example, below is an example of a long tail keyword that you can pay attention to:
“Causes of lung cancer” which comes from “lung cancer”.
“Tips for passing a company’s medical check-up” is a keyword derived business owner database from “medical check-up”. From a glance, it is already apparent that this keyword is commonly searched by job candidates who are going through the company’s recruitment stage.
The keyword “women's backpack recommendations” is a derivative of the keyword “backpack”.
From several examples of long tail keywords above, it can also be said that long tail keywords have various search intents. Some are transactional to informative. That is why the use of long tail keywords must pay attention to the search intent of the keyword.