To a long list of influencers, it is important to keep the element of personalization apparent. Directly address the influencer and ensure the products will be beneficial to them, and your PR box should receive a great response.
3. Promotion
The whole idea of a PR box is to promote a brand or new products that are being launched, so it is important to not neglect promotional materials.
The promotional aspects of the box need to be used to highlight the whatsapp number list talking points you hope the influencers will share, as well as any other tools you can give the influencers to help sell your products. Here are a few examples to include:
Physical marketing content like a brochure that delves into the story behind the products.
A promo code for the influencer’s followers to use at purchase. Promo codes are extra handy because you can also use them to measure which influencers are providing the most value for your campaign.
Instructions on how to use or style the product.