Influencers are not just the
Posted: Sun Apr 06, 2025 7:23 am
Another example is the influencer strategy of OnePiece , a clothing brand that sells 'onesies'. OnePiece uses mass influencer marketing to increase popularity among the target group and sales figures. With the so-called 'Social Currency' campaign, they made it possible for customers to 'pay' with their social accounts. Via #HackthePrice , fans could get a discount on new products by sharing photos on social media. The more followers someone has, the more discount he gets.
OnePiece identified the most interesting influencers from this pool, and gave them free products in exchange for special lead social posts. The success of this new form of social media marketing even prompted founder Thomas Adams to create a new platform where brands can use their fans in exchange for discounts: brandbassador.com .
But because our thoughts immediately drift to these lifestyle sectors when it comes to influencer marketing, great opportunities are often overlooked. Many marketers are quick to think that influencer marketing does not fit their sector. However, over the past two years I have been able to set up many influencer marketing projects in sectors where you would not immediately expect it. Think of finance, law, healthcare and education.
famous Dutch people or sporty fit girls with millions of followers on Instagram. As long as you look for the right influencers that fit your sector, organization or brand, influencer marketing can be a success in many sectors.
OnePiece identified the most interesting influencers from this pool, and gave them free products in exchange for special lead social posts. The success of this new form of social media marketing even prompted founder Thomas Adams to create a new platform where brands can use their fans in exchange for discounts: brandbassador.com .
But because our thoughts immediately drift to these lifestyle sectors when it comes to influencer marketing, great opportunities are often overlooked. Many marketers are quick to think that influencer marketing does not fit their sector. However, over the past two years I have been able to set up many influencer marketing projects in sectors where you would not immediately expect it. Think of finance, law, healthcare and education.
famous Dutch people or sporty fit girls with millions of followers on Instagram. As long as you look for the right influencers that fit your sector, organization or brand, influencer marketing can be a success in many sectors.