Define engagement expectations
Posted: Sun Apr 06, 2025 7:15 am
Discuss expectations for your creators’ engagement rates before making the partnership official. Remember that this metric directly reflects the creator’s relationship with their audience. If they aren’t willing to commit to a particular engagement rate, they might drop their price if you agree to lower your expectations slightly—just don’t lower them too much!
8. Anticipate more negotiating for Instagram takeovers and creator licensing campaigns.
It’s one thing to partner with a creator for a campaign or a series buy phone number list of campaigns. But suppose you want to execute an Instagram takeover or creator licensing campaign. In that case, you’re asking for a certain level of control over their social media account—a tall order for some creators.
As such, you should only recommend these campaign approaches if you and the creator already have a strong working relationship. Additionally, you should come prepared to “sweeten the pot,” whether in higher pay or better perks (or both).
9. Discuss short-term versus long-term partnerships.
If a creator suggests a price outside your budget, you can often give a counteroffer lower than their rate while giving additional context to your budget and explaining how your other creator relationships generally work. By informing a creator of your desire for a long-term partnership, that influencer may feel comfortable dropping their rate in favor of an extended collaboration.
8. Anticipate more negotiating for Instagram takeovers and creator licensing campaigns.
It’s one thing to partner with a creator for a campaign or a series buy phone number list of campaigns. But suppose you want to execute an Instagram takeover or creator licensing campaign. In that case, you’re asking for a certain level of control over their social media account—a tall order for some creators.
As such, you should only recommend these campaign approaches if you and the creator already have a strong working relationship. Additionally, you should come prepared to “sweeten the pot,” whether in higher pay or better perks (or both).
9. Discuss short-term versus long-term partnerships.
If a creator suggests a price outside your budget, you can often give a counteroffer lower than their rate while giving additional context to your budget and explaining how your other creator relationships generally work. By informing a creator of your desire for a long-term partnership, that influencer may feel comfortable dropping their rate in favor of an extended collaboration.