What are redirects in WordPress?
Posted: Sat Apr 05, 2025 6:36 am
Redirects allow you to send users to a different URL than the one they clicked on.
Usually, when you delete a post or page in WordPress or change its URL, the old URL starts showing a 404 error page .
Search engines wouldn't be able to find it and you would lose the traffic and SEO ranking you were getting for that page.
Fixes allow you to correct this by directing users to new or similar content on your site. This helps you maintain SEO while providing a better experience for your users.
You may also need redirects if you are moving a WordPress site to a new domain name .
Why set up redirects in WordPress?
Redirects guide users from old, broken, or changed articles to new, relevant ones. Here overseas data are some reasons why redirects are important.
1. Preserve your SEO juice
Search engines can't find a page if it's deleted or moved to a different URL. Redirects tell them, "Hey, the content is in this new location now!" This helps preserve your WordPress SEO and traffic.
2. Improving user experience:
Imagine clicking on a link and landing on a 404 error page . This can be very frustrating for users. Redirects help you avoid this by ensuring your users always find what they're looking for.
3. Management of affiliate links
Many websites make money online by recommending products to their users. They earn a commission when users purchase a product by clicking on one of their links. Redirect extensions allow you to use your own short URLs or branded links for these URLs. They also allow you to correctly redirect users to the correct product.
Usually, when you delete a post or page in WordPress or change its URL, the old URL starts showing a 404 error page .
Search engines wouldn't be able to find it and you would lose the traffic and SEO ranking you were getting for that page.
Fixes allow you to correct this by directing users to new or similar content on your site. This helps you maintain SEO while providing a better experience for your users.
You may also need redirects if you are moving a WordPress site to a new domain name .
Why set up redirects in WordPress?
Redirects guide users from old, broken, or changed articles to new, relevant ones. Here overseas data are some reasons why redirects are important.
1. Preserve your SEO juice
Search engines can't find a page if it's deleted or moved to a different URL. Redirects tell them, "Hey, the content is in this new location now!" This helps preserve your WordPress SEO and traffic.
2. Improving user experience:
Imagine clicking on a link and landing on a 404 error page . This can be very frustrating for users. Redirects help you avoid this by ensuring your users always find what they're looking for.
3. Management of affiliate links
Many websites make money online by recommending products to their users. They earn a commission when users purchase a product by clicking on one of their links. Redirect extensions allow you to use your own short URLs or branded links for these URLs. They also allow you to correctly redirect users to the correct product.