Social selling: finding your target audience
Posted: Sat Apr 05, 2025 6:21 am
Good to realize: the ROI is not always clear in social selling. Social selling is also a personal process and therefore it mainly contributes to the personal branding and relationships of your employees. This most likely has a positive impact on the company and will therefore be worthwhile for companies in many cases. But there are no hard figures of this.
In order to meet and 'connect' with your target group, it is important that you know how to find them. You country email list know your target group and you know (if all goes well) who the decision-making units are and on which social media they can be found. Make smart use of the search engines and filter options to really reach your specific target group, so that your message can have the maximum effect.
The book 'Social selling in 60 minutes' (aff.) gives some life-pro-tips for specific searching on LinkedIn that I of course do not want to withhold from you. These techniques fall under the heading of boolean search (a well-known term for the programmers among us; true?).
The logical start is to look up the company you want to do business with and then look more specifically for the employees who could be of interest to you. But sometimes you don't know yet which specific company you want to enter into a relationship with. Then the following 'tricks' may offer help:
LinkedIn sees a space in keywords like 'and' and therefore filters out part of your target group. By putting your search combination between double quotation marks ("interim project manager"), LinkedIn searches for the exact word combination.
In order to meet and 'connect' with your target group, it is important that you know how to find them. You country email list know your target group and you know (if all goes well) who the decision-making units are and on which social media they can be found. Make smart use of the search engines and filter options to really reach your specific target group, so that your message can have the maximum effect.
The book 'Social selling in 60 minutes' (aff.) gives some life-pro-tips for specific searching on LinkedIn that I of course do not want to withhold from you. These techniques fall under the heading of boolean search (a well-known term for the programmers among us; true?).
The logical start is to look up the company you want to do business with and then look more specifically for the employees who could be of interest to you. But sometimes you don't know yet which specific company you want to enter into a relationship with. Then the following 'tricks' may offer help:
LinkedIn sees a space in keywords like 'and' and therefore filters out part of your target group. By putting your search combination between double quotation marks ("interim project manager"), LinkedIn searches for the exact word combination.