The answer to this question can lead your company
Posted: Sat Apr 05, 2025 6:20 am
Therefore, brand positioning aims to be in a place in the heart of your persona, making the company's memory almost immediate when talking about your sector. When we talk about electric cars, which company do you think of? It's definitely Tesla. But did you know that there are other automakers in this market?
Even traditional companies like Ford and CAOA Chery are already in this market, but you had no idea about it, because the only company that comes to mind when we talk about energy-powered cars is Tesla: an excellent brand positioning, and of course, a product that stands out from the vast majority.
In addition to all this, Tesla also delivers semi-autonomous cars, in which you don't need to drive to get around: this is the big difference that has caught everyone's attention. Brand positioning goes far beyond just delivering a product: you need a differentiator that your target audience has been looking for for a long time and found in your brand.
How to create a brand positioning in 3 steps
How to create a brand positioning in 3 steps
Define your persona
The first step to creating a quality brand positioning is to define whatsapp number list your persona. Who is your target audience? in completely different directions, because companies that focus on brand positioning specialize in what their persona wants.
Forget the common market: go beyond just selling products and sell experiences. Apple has done this very well. How many people already buy their smartphones just for the brand, and not for the device? Many, and you certainly know many of these people, they are all around you.
Therefore, before anything else, we need to define our persona. Male or female? How old are they? What are their main interests? What are their pain points? By answering these and other related questions, we can then move forward with our personal branding in search of brand positioning.
Even traditional companies like Ford and CAOA Chery are already in this market, but you had no idea about it, because the only company that comes to mind when we talk about energy-powered cars is Tesla: an excellent brand positioning, and of course, a product that stands out from the vast majority.
In addition to all this, Tesla also delivers semi-autonomous cars, in which you don't need to drive to get around: this is the big difference that has caught everyone's attention. Brand positioning goes far beyond just delivering a product: you need a differentiator that your target audience has been looking for for a long time and found in your brand.
How to create a brand positioning in 3 steps
How to create a brand positioning in 3 steps
Define your persona
The first step to creating a quality brand positioning is to define whatsapp number list your persona. Who is your target audience? in completely different directions, because companies that focus on brand positioning specialize in what their persona wants.
Forget the common market: go beyond just selling products and sell experiences. Apple has done this very well. How many people already buy their smartphones just for the brand, and not for the device? Many, and you certainly know many of these people, they are all around you.
Therefore, before anything else, we need to define our persona. Male or female? How old are they? What are their main interests? What are their pain points? By answering these and other related questions, we can then move forward with our personal branding in search of brand positioning.