Performance Max Campaigns

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Performance Max campaigns are an advanced, integrated approach to advertising products that allows you to use all of Google's advertising resources in a single campaign. They allow you to reach a wide audience across all Google channels, such as search, display, YouTube, Gmail, Google Maps, and Discovery cards. The biggest advantage of Performance Max campaigns is the use of advanced Google AI, which optimizes campaigns in real time, maximizing the number and value of conversions. However, the performance max campaign is not only used to acquire valuable e-commerce conversions, it is also great for generating leads in the case of service industries.

File Groups and Google AI
In Performance Max campaigns, file groups serve the same function as ad g btc users number database roups in standard campaigns. They are sets of creatives used to create ads tailored to different delivery channels. Google AI combines these components, including image and video assets, into all ad formats relevant to the campaign objective, making them more flexible and efficient. The more components you provide, the more ad formats the system can create.