SWOT analysis as the foundation of marketing strategy

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A properly conducted SWOT analysis is the basis for determining the next steps in the marketing strategy. Examining the opportunities and threats in the company's environment and their impact on the strengths and weaknesses of the organization allows for the preparation of an optimal strategy of action. The aim of the SWOT analysis is therefore to determine a specific direction for the further development of your company.

Identifying opportunities and threats is the starting point for defining an appropriate strategy. With SWOT analysis, companies can better adapt their activities to current market conditions and effectively plan for the future.

If you need support in developing a strategy or conducting a SWOT rich people database analysis, contact us and start transforming your business!