The expected profits that can be expected
Posted: Sat Apr 05, 2025 5:58 am
What is LTV ? Today considered one of the decisive factors in determining the success of a company and its strategies, “Customer Lifetime Value” is increasingly discussed in the business environment among those involved in marketing and customer interaction.
Learning what Customer Lifetime Value is, what opportunities it offers and how it is calculated is therefore essential today: in this article we will discover in detail what it is and why it is good to take it into account when you want to optimize the operation of your business. Therefore, if you want to understand what LTV is, follow us until the end of the content for more details on the subject, let's go!
What is LTV?
What is LTV?
But what is LTV? In English, CLV, an acronym for “Customer Lifetime Value”, in Portuguese it means “Lifetime Value”, a term used through the acronym LTV.
The most precise definition says that LTV, an abbreviation often used for this indicator, is basically the total value that a given customer has for the company during the total duration of their relationship with the organization.
It is a parameter that essentially indicates to be obtained from an acquired customer, throughout the time that he or she is in contact with the business. In short, a long-term profitability, which takes into account purchasing behavior and the relative revenues that will be derived from it.
In fact, the completion of a purchasing process by a buy phone number list customer should not be considered as the end of their customer journey, but the beginning of a moment in which the company's efforts should not slow down, but remain constant and well-focused.
In the period considered as his “life”, the customer could in fact buy again the products offered by the company, buy different ones or decide to change the balance and buy higher value offers, after having tested the company’s degree of reliability.
Constantly monitoring the customer journey and their post-purchase behavior is, at the very least, crucial to having a complete view of their activities and their level of brand loyalty.
Lifetime Value, therefore, is an extremely powerful analysis tool of high strategic importance, capable of simultaneously analyzing several elements and providing each company with excellent information to structure marketing campaigns across multiple channels with concrete and well-planned objectives, as well as to correctly define the budget to invest in it.
Customer interaction is one of the crucial aspects of business operations and is the foundation of any successful strategy.
Learning what Customer Lifetime Value is, what opportunities it offers and how it is calculated is therefore essential today: in this article we will discover in detail what it is and why it is good to take it into account when you want to optimize the operation of your business. Therefore, if you want to understand what LTV is, follow us until the end of the content for more details on the subject, let's go!
What is LTV?
What is LTV?
But what is LTV? In English, CLV, an acronym for “Customer Lifetime Value”, in Portuguese it means “Lifetime Value”, a term used through the acronym LTV.
The most precise definition says that LTV, an abbreviation often used for this indicator, is basically the total value that a given customer has for the company during the total duration of their relationship with the organization.
It is a parameter that essentially indicates to be obtained from an acquired customer, throughout the time that he or she is in contact with the business. In short, a long-term profitability, which takes into account purchasing behavior and the relative revenues that will be derived from it.
In fact, the completion of a purchasing process by a buy phone number list customer should not be considered as the end of their customer journey, but the beginning of a moment in which the company's efforts should not slow down, but remain constant and well-focused.
In the period considered as his “life”, the customer could in fact buy again the products offered by the company, buy different ones or decide to change the balance and buy higher value offers, after having tested the company’s degree of reliability.
Constantly monitoring the customer journey and their post-purchase behavior is, at the very least, crucial to having a complete view of their activities and their level of brand loyalty.
Lifetime Value, therefore, is an extremely powerful analysis tool of high strategic importance, capable of simultaneously analyzing several elements and providing each company with excellent information to structure marketing campaigns across multiple channels with concrete and well-planned objectives, as well as to correctly define the budget to invest in it.
Customer interaction is one of the crucial aspects of business operations and is the foundation of any successful strategy.