Competitor Research & Analysis
Posted: Sat Apr 05, 2025 5:57 am
Competitor analysis is an important component of a digital marketing strategy, covering aspects such as branding, content, search optimization and social media strategy.
Through competitor research analysis, you can understand your competitors' strengths and weaknesses thoroughly.
For example, if your competitors are less active in using video as part of their content, that gap could be an opportunity for you to develop engaging and informative video content.
3. Create Interesting Content
Using different content formats such as blogs, videos, infographics, and linkedin database social media posts is essential to reach a wider audience and cater to their varying preferences.
For example, HyperX Indonesia, one of our clients, uses this content strategy to attract and engage audiences. HyperX does not only rely on product descriptions on its website, but also integrates more dynamic and interactive content.
The content created is not only informative but also highly entertaining, attracting the attention of the gaming community which is their target audience.
Through competitor research analysis, you can understand your competitors' strengths and weaknesses thoroughly.
For example, if your competitors are less active in using video as part of their content, that gap could be an opportunity for you to develop engaging and informative video content.
3. Create Interesting Content
Using different content formats such as blogs, videos, infographics, and linkedin database social media posts is essential to reach a wider audience and cater to their varying preferences.
For example, HyperX Indonesia, one of our clients, uses this content strategy to attract and engage audiences. HyperX does not only rely on product descriptions on its website, but also integrates more dynamic and interactive content.
The content created is not only informative but also highly entertaining, attracting the attention of the gaming community which is their target audience.