Product Videos: Demos and Walkthroughs

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Mercedes-Benz, Instagram
On TikTok, the brand used an ASMR-style car reveal to build excitement.

‍Mercedes-Benz, TikTok

While a product launch is a major event, what happens afterward is just as important, if not more so.

Giving the public an in-depth look at your automotive products turns them into "informed buyers," encouraging them to buy from you.

This knowledge could include technologies, materials, infotainment systems, and even seats.

‍How Brands Use Demos and Product Walkthroughs
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Bugatti
Every Bugatti car is a breakthrough, loaded with high-tech chinese overseas america data features and engine specifications that require a detailed walkthrough.

Matt Rimac, CEO of the brand, visits the brand's latest model, the "Tourbillon," with Matt Watson (of "carwow").

Matt is well-loved in the automotive community and one of the most-followed car critics today. Bugatti is capitalizing on Matt and carwow's popularity by posting it on its YouTube channel (currently with 9.4 million subscribers).