Documents Paperwork Business Strategy Concept
Posted: Sat Apr 05, 2025 5:46 am
And in practice, what does rebranding mean? Rebranding can mean changing the name, logo, design or communication strategy of a brand already established in the market, possibly altering its positioning.
In most cases, the main change is to the logo, and it is certainly not a change to be taken with uncertainty about the message you want to convey to your end consumer, because your audience will be directly affected by the changes you want to make.
Especially in the logos of important brands, but it could easily be a general rule, changing the logo means giving a new face to the current brand image, without forgetting or deleting the old brand and previous history.
Still, when it comes to rebranding, there really is nothing to be underestimated, and in fact the decision to rebrand your company should be carefully considered. As we will see as we go through this content, opting for rebranding can be a great or a terrible decision. Keep reading with us to really understand what rebranding is, and even learn how to apply it in practice.
Types of rebranding
Before you know how to do it, you need to know the main fax lists types of rebranding. There is no single way to do it. As we said, it is a kind of updating of a brand's image, which means that rebranding changes the image and perception that consumers have of that brand.
Four main types of rebranding can therefore be identified:
Total rebranding : change distinctive brand elements such as name, logo, marketing or sales strategies;
Partial rebranding : changes small aspects that improve brand perception;
Evolutionary rebranding : this concerns only the brand's logo or slogan, often accompanying the brand's natural growth. This rebranding can be simply called restyling;
Revolutionary rebranding : is a radical change to the brand, for example, a change of name, or of an aspect that the consumer notices immediately;
Proactive rebranding : when the company rebrands to improve its image, open itself up to new opportunities and scale its business;
Responsive rebranding : when rebranding occurs in response to a particular event, such as a drop in sales or bad publicity.
In most cases, the main change is to the logo, and it is certainly not a change to be taken with uncertainty about the message you want to convey to your end consumer, because your audience will be directly affected by the changes you want to make.
Especially in the logos of important brands, but it could easily be a general rule, changing the logo means giving a new face to the current brand image, without forgetting or deleting the old brand and previous history.
Still, when it comes to rebranding, there really is nothing to be underestimated, and in fact the decision to rebrand your company should be carefully considered. As we will see as we go through this content, opting for rebranding can be a great or a terrible decision. Keep reading with us to really understand what rebranding is, and even learn how to apply it in practice.
Types of rebranding
Before you know how to do it, you need to know the main fax lists types of rebranding. There is no single way to do it. As we said, it is a kind of updating of a brand's image, which means that rebranding changes the image and perception that consumers have of that brand.
Four main types of rebranding can therefore be identified:
Total rebranding : change distinctive brand elements such as name, logo, marketing or sales strategies;
Partial rebranding : changes small aspects that improve brand perception;
Evolutionary rebranding : this concerns only the brand's logo or slogan, often accompanying the brand's natural growth. This rebranding can be simply called restyling;
Revolutionary rebranding : is a radical change to the brand, for example, a change of name, or of an aspect that the consumer notices immediately;
Proactive rebranding : when the company rebrands to improve its image, open itself up to new opportunities and scale its business;
Responsive rebranding : when rebranding occurs in response to a particular event, such as a drop in sales or bad publicity.