Lead Generation Forum

I wrote earlier that the archetype can change. And so it was in our case. We recently revised our archetype, as a result of which we currently define ourselves as... the Wise Guy Hero. Why a wise guy and not a sage? Because he is characterized by an admixture - exactly 5 percent - of the clown. As a hero, we are brave, ready to face difficulties, strong-willed and focused on achieving our goals. We are a professor who knows how to do something. We don't have to know everything right away. But if we don't know, we sit down, bc database taiwan draw a problem and then we know. We seek knowledge and truth. We want to understand the world and explain it to others, which inspires action.




Do you want to transfer the theory of brand archetypes to your own company? That's great - you can definitely do it yourself, although I recommend that you familiarize yourself with the broader contexts of establishing a brand identity, such as the details of creating a marketing strategy. If you feel the need for external support - contact us! Establishing an archetype for a brand is one part of our strategic workshop. After completing it with us, you will know which archetype suits you best!