1. Ensure a clear division of tasks within the crisis team
Planning is key. You don't have time to have a discussion about responsibility during a crisis. Who is responsible for monitoring and interpreting the information? Who takes care of external communication to stakeholders and/or internal knowledge sharing? Who is reported to?
Make these arrangements in advance so that during a crisis you can fully focus on preventing reputati country email list onal damage. Set up a crisis team today. Make sure that communication between team members is set up and that everyone is aware of each other's responsibilities and tasks. Hopefully you won't be in crisis mode regularly, so remind your employees of the crisis procedures at least once a year.
Determine which people within your organization benefit from a real-time overview of the news surrounding the crisis and which people need clarification and possibly advice once every (half) hour. Think for example of the spokesperson, the CEO, but also possible investors and your own staff. For that first group of people you can activate real-time monitoring using dashboards and narrowcasting .