How programmatic media works
In practice, programmatic media combines technology and data to develop strategies aligned with the advertiser's objective.
Among the best-known tools in this new format for buying and selling advertising space are Facebook Ads and Google Ads . There are many others, but these are the most widely used today.
And you may be wondering: how does this happen?
This happens as follows: based on users' search habits (Google Ads) and content consumption (Facebook Ads), companies determine consumer tastes and preferences.
With this information, they can offer an opportunity for other companies to advertise what the right customer really needs.
In addition, brands can schedule the sending of offers, even in an automated way. The tool has made it possible to stop doing everything manually.
Practical, profitable and functional: this is how programmatic media works. It increasingly helps advertising and marketing actions like never before.
Before anything else, it is essential to clearly define the target audience that the advertisement aims to reach. From there, the planning can begin to reach the stages for which it was created.
The main objectives that an efficient strategy should focus on would be:
Traffic (attracting people to the company page)
Reach (bringing the ad message to a greater number of customers)
Recognition (getting the customer to have a good impression of the brand)
Conversions (encouraging the customer to take action)
With the above results, the number of transactions in the company will inevitably increase. It is obvious that no company can sell to everyone it makes an offer to.
But increasing the sales margin per offer made is something that is possible with programmatic media. In fact, that is the reason for the existence of this feature.
Programmatic media and its ecosystem
As we have seen, there are organizations that are responsible for telegram data detecting consumer habits and preferences.
And there are also those who are responsible for, after receiving this information, selling advertising space to those interested in meeting the customer's needs.
Interested parties can consult the types of spaces, advertising models and number of people that could be reached by the advertising, on these platforms.
There is a very complex process behind achieving simplification for advertisers and target audiences. This process is known as the programmatic media ecosystem.