Are you looking for a monitoring tool that will really help you make a difference in the field of reputation management? Then more advanced tools will help you out. Within such a tool it is possible to get graphs of volumes and reach of the reporting, but it also offers the possibility of sentiment analysis, stakeholder monitoring and easy reporting for internal use.
To ensure optimal reputation management, it is important to focus on pillars that are important to your organization. For example, by including the RepTrak© model in online media monitoring, you can measure on a structural basis how the brand reputation is doing and where you may need to make adjustments. The model is based on seven dimensions with twenty-three characteristics and can be integrated into a tool with the right search queries.RepTrak model
Does your organization come across as an innovative company online? Or do you show online that you are working buy bulk sms service sustainably? By monitoring this monthly, weekly or even daily, you will gain insight into the online reputation of your brand after some time. You will also see when situations threaten to get out of hand or where you need to make adjustments if you want to maintain or achieve the desired reputation.
DON'T: Lose your mind
The world of (social) media monitoring is enormous. The number of messages that organizations receive per day is sometimes between 1,000 and 10,000. Good monitoring helps you to get a clear overview of all this reporting. Note: these are also messages that you might not have come across normally. An overview of this reporting provides many new insights, which can provide new ideas and solutions.