Product failed – now what?

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Gillette and Toxic Masculinity – or How to Lose Half of Your Customers with One Clip. The ad, “We Believe: The Best Men Can Be,” touched on the topic of toxic masculinity. It referenced the brand’s popular slogan, “The Best a Man Can Get,” but this time it focused on the negative aspects of traditional masculinity, such as violence, harassment, sexism, and inappropriate behavior toward women.
The ad showed men in different situations: intervening to self employed database prevent acts of violence, stopping aggression or interrupting sexual harassment. The ad called for men to be more responsible and break harmful stereotypes about masculinity, inspiring them to be better role models, especially for younger generations.

Gillette advert
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The moral? Always, but always, test your ideas on different audiences. And listen to feedback, even if it hurts!


That awkward moment when your product turns out to be more flawed than you expected. What to do in such crisis situations?

Samsung Galaxy Note 7 and exploding batteries – or how to turn a hot smartphone into… a literally hot smartphone.
Apple and #bendgate – when the iPhone 6 turned out to be more flexible than the yoga master.
Cyberpunk 2077 – When “Game of the Decade” Becomes the Meme of the Decade.
Advice? Be honest, act fast and fix bugs even faster. And best of all – test thoroughly before releasing the product to the market!