Once a quarter, we organize a knowledge session for customers and partners at Yonego, in which we discuss a specific online marketing-related theme. Often a partner joins in. In this case, Google Marketing Platform Sales Partner DQ&A was our sidekick . During this session, we delved deeper into the transition from multi- to omnichannel.
Especially because this is a theme that the entire market is dealing with, this seemed to us the perfect first time to use live broadcasting. This way we could share valuable knowledge with the outside world in a progressive way.
We soon discovered that, despite the low-threshold image that people (read: we) have of live broadcasting, a lot of organization is involved. Little did we know . To make it as easy as possible for you in the future, you will find seven tips here. This will make your preparation and livestream a breeze.
Screenshot from LinkedIn showing how to use LinkedIn Live.1. LinkedIn Live only works with an external tool
So take your time to choose the right tool. Once you've been added to the beta, you'll receive an email from LinkedIn phone number library with information for the finishing touches. You'll also find a number of streaming apps in there , each with their own advantages. We chose Switcher Studio because it's the most user-friendly on mobile. Unfortunately, this app is only compatible with iOS, so keep that in mind when making your decision. You can try a free version first, so you can test multiple apps if necessary. And of course, to see if LinkedIn Live is something for your company at all.
2. Test the app beforehand