what is your product/service,

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How to translate the theoretical concept of an archetype into practice, or how to define your archetype
After familiarizing yourself with the characteristics of all archetypes, it line database probably dawns on you which one of them and in what respects is closest to your brand. But is intuition the right determinant for determining the right archetype for you? Certainly not the only one. When thinking about archetypes, you cannot rely only on your wishful thinking about how you present yourself to your recipients. Your idea of ​​this and the actual image that emerges from communication may differ significantly.

In order for your communication to ultimately have a purpose and for your identity to be read by your audience unambiguously and without error, you should adopt an archetype based on your previously established brand positioning. What is it? It is the place where your brand is positioned against the competition in the minds of your audience. So, to adopt the right archetype, you must first determine:

what role does it play,
who it is for.
Once you know that you are creating everyday products that make life easier, that act as a companion to everyday life, e.g. for caregivers of the elderly, the right archetype practically suggests itself. Do your homework on brand positioning before you move on to establishing the archetype, don't take shortcuts according to the rule "because I think so".